Created

It (the strategy) belongs in a museum! [w/ Jay Chaney & Kristy Pleckaitis]

Episode Summary

Jay Chaney & Kristy Pleckaitis (Broken Heart Love Affair) talk about why great strategies allow creative minds to get crazy and the way they uncover human insights.

Episode Notes

Broken Heart Love Affair's Jay Chaney (Partner, CSO) & Kristy Pleckaitis (SVP, Strategy) talk about why great strategies allow creative minds to get crazy, the way they uncover human insights, and they unpack groundbreaking work for the Royal Ontario Museum. Plus, the story behind how BHLA was born. Which is basically a steamy romance novel.

SEE THE WORK:
ROM IMMORTAL

ADCC Created is brought to you by The Advertising & Design Club of Canada, hosted by Lyranda Martin Evans (Fellow Human), with music and studio care of Grayson Music.

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