Xavier talks through the creative process for Heinz A.I. Ketchup and Decathlon Ability Signs. Plus, he talks candidly about living, working, and creating in Montreal. And reminds us not to trip on the flowers on the carpet.
Xavier talks through the creative process for Heinz A.I. Ketchup and Decathlon Ability Signs.
Plus, he talks candidly about living, working, and creating in Montreal.
And reminds us not to trip on the flowers on the carpet.
SEE THE WORK:
Heinz A.I. Ketchup
Decathlon Ability Signs
ABOUT OUR GUEST:
Xavier Blais is Partner, Executive Creative Director at Rethink in Montreal. Over the past 13 years, Xavier was lucky enough to consistently create effective, smart-yet-dumb, attention-worthy work for brands like IKEA, Heinz Ketchup, Decathlon, Molson Coors and non-profits like Greenpeace, Fondation Émergence, the National Film Board of Canada. He was an ADC Young Guns finalist in 2019 and he has been ranked amongst Canada’s most awarded creatives for the past 6 years. His ideas were used as school material against discrimination, put on display in the Montreal Museum of Fine Arts and featured on his mom’s laptop desktop background.
ADCC Created is brought to you by The Advertising & Design Club of Canada, hosted by Lyranda Martin Evans (Fellow Human), with music and studio care of Grayson Music.
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Email us at created@theadcc.ca