Created

How to burn books [w/ Caroline Friesen & Robbie Percy]

Episode Summary

Caroline and Robbie talk about burning The Handmaid’s Tale (or rather, trying to burn it, with a flame thrower… and Margaret Atwood) as well as work for IKEA that got trolled.

Episode Notes

Caroline and Robbie talk about burning The Handmaid’s Tale (or rather, trying to burn it, with a flame thrower… and Margaret Atwood) as well as work for IKEA that got trolled.

SEE THE WORK:
The Unburnable Book
IKEA - The Troll

ABOUT OUR GUESTS:
Caroline Friesen and Robbie Percy are Partners, Group Creative Directors at Rethink in Toronto. Their work has been nationally and globally recognized by Applied Arts, D&AD, Communication Arts, ADCC, Effies, Cannes Lions, and the One Show. Career highlights include having Margaret Atwood blast a flamethrower, turning a miniature pizza patio set into a viral meme, and Jimmy Fallon complaining on ‘The Tonight Show’ that the No Frills album sucked.

ADCC Created is brought to you by The Advertising & Design Club of Canada, hosted by Lyranda Martin Evans (Fellow Human), with music and studio care of Grayson Music.

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Email us at created@theadcc.ca