Nancy Vonk (Co-Founder and Partner of Swim, a creative leadership lab) talks about flipping the cereal category on its head, and reveals how from pressure comes diamonds, especially when you’re the intern.
Nancy Vonk (Co-Founder and Partner of Swim, a creative leadership lab) talks about flipping the cereal category on its head, and reveals how from pressure comes diamonds, especially when you’re the intern.
SEE THE WORK:
Back of the Box Redesign
Outdoor & Print: 1 / 2 / 3
'Market Research' online videos: 1 / 2
Website
'Factory Floor' TV spot
Combo Pack
'Consumer Feedback' online videos: 1 / 2
'Diamonds Are A Brand's Best Friend' article from Macleans
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